NLP stands for Natural Language Processing. It is a way of using automated techniques to process big textual data. In a paper that was presented in 2018 ASA conference we used press releases and media articles to see how companies manage their image during crisis:
Vasi, Ion B., Edward T. Walker, and Inga Popovaite. 2018. “Impression Management in Times of Crisis. Organizational Images and the Gulf of Mexico Oil Spill.”
Presented paper available upon request.